NEW MOVE FROM BJC

• 来源期刊: 中国汽车：英文版
• 学科: 交通运输
• 年，卷（期）: zgqc_1994,（5）
• 页码范围: 21-21
• 页数: 1页
• 分类号: U

摘要

【正】 For the last two years, BJC has been in a predicament, the sluggish market demand for its key product, Cherokee. It is estimated that the total potential market will be less than 150,000 units till the year 2000. There is another challenge BJC is facing. After the promulgation of the industrial policy, other major automakers are making their efforts to realise economy of scale. The competition between automakers will be more intense. BJC should have its new strategy.