J.D. Power and Associates Philosophy and Capabilities

• 来源期刊: 中国汽车：英文版
• 学科: 交通运输
• 年，卷（期）: zgqc_2001,（12）
• 页码范围: 23-23
• 页数: 1页
• 分类号: U

摘要

【正】 When a company focuses on customer satisfaction, then typically sales, profits and market share follow. That’s the inherent philosophy at J.D. Power and Associates, an international marketing information firm recognized by many industries as the "voice of the customer." The success of J.D. Power and Associates can be traced to its strong management team, which ensures the firm’s unbiased position. Product and service rankings conducted by the firm in no way reflect its opinion or preference. J.D. Power and Associates does not review, judge or test products and services itself. The firm’s annual syndicated studies are based on actual customer satisfaction survey responses from more than one million consumers around the world. For more than three decades, the firm has been listening to consumers, analyzing their perspectives, and refining study