Computer Sex 计算机的性别

• 作者: 佟丹华
• 来源期刊: 语言教育
• 学科: 文学
• 关键词: ADVERTISING REASONS ANSWER CAMPAIGN director marketing Naval COMPUTER SEX asked gender
• 年，卷（期）: 2002,（10）
• 页码范围: 38-38
• 页数: 1页
• 分类号: H319.4

摘要

A marketing director for a prominent computermanufacturer was devising a new advertising campaign forhis company.While researching consumer response to hisproduct,he asked,“Naval ships are commonly referred toas‘she’or‘her’.What gender would you assign toyour computer?Give four reasons to support your answer…” A large group of women reported that the computers

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	佟丹华	山东济南大学社科部	1	0	0.0	0.0