China＇s Burgeoning Mobile Phone Industry

• 作者: LIWUZHOU
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 移动电话 电子工业 市场 品牌战略
• 年，卷（期）: jrzgywb_2003,（9）
• 页码范围: 12-19
• 页数: 8页
• 分类号: F426.6

摘要

WHEN the cell phone first appeared on the Chinese market in the late 1980s it cost 10,000-20,000 yuan,and was the size of a brick.Regarded as the ultimate status symbol,it was called the da ge da,meaning very influential person.At that time,sales of mobile phones were under state control,and stocks were limited.Purchasers were required to place an order and make an 80 percent down payment.How things have changed!Mobiles are now available in multiple choices of size,color and function,on request.