Clothing Company Pegs Chinese Retail Market

• 作者: WuAlun
• 来源期刊: 中国外经贸：英文版
• 学科: 经济
• 关键词: FIRS公司 服装工业 零售市场 商标管理 市场策略
• 年，卷（期）: 2003,（05M）
• 页码范围: 36-37
• 页数: 2页
• 分类号: F407.86

摘要

Using a flurry of brand and marketing strategies, Zheng Yonggang has staged the most astonishing turnaround in China's clothing industry. The once insolvent State-owned factory that Zheng was transferred to in 1989 now boasts the country's top fashion brands, and is quickly becoming a multi-business conglomerate. In 1994, the FIRS