Targeting the Online Market

• 作者: MARKGODFREY
• 来源期刊: 中国外经贸：英文版
• 学科: 经济
• 关键词: 在线市场 电子邮件 中国 互联网 手机 短信息
• 年，卷（期）: 2004,（9）
• 页码范围: 42-43
• 页数: 2页
• 分类号: F49

摘要

Many marketing executives did adouble take in April whenChanel tested a marketing medium previously shunned by most premium brands: permission email. Shanghai-based marketing firm 2i Communications created the opt-in email campaign to draw customers to Chanel's new skin care product Precision. The company emailed ecoupons 120,000 young women earning more than 3,000 yuan (US$362.4) per month in five cities across China.