The Chinese Puzzle of Low Profit Tea

• 作者: LUOYUANJUN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 茶叶产业 经济效益 经营机制
• 年，卷（期）: 2004,（8）
• 页码范围: 51-53
• 页数: 3页
• 分类号: F426.8

摘要

There are too many tea varieties, factories, and styles of packaging and too few registered trademarks and known domestic and international brands. No brand name means no market, let alone reputation or consumer loyalty. Beneath the superficially prosperous Chinese tea industry there lurks a nagging insecurity over its dearth of brand names.