Lad Mags Lure Chinese Males：Glossy magazines seek to score with Chinese men

• 作者: MARKGODFREY
• 来源期刊: 今日中国：英文版
• 学科: 社会科学
• 关键词: 中国 男性 杂志 生活习惯 生活方式 销售策略
• 年，卷（期）: 2004,（9）
• 页码范围: 22-24
• 页数: 3页
• 分类号: G237.5

摘要

IT is almost impossible to find a bottle of men's deodorant in most Chinese cities. Chinese men are not renowned as Metrosexuals. But several publishing houses are banking on their ability to turn local men into shopping and sex sophisticates. Publishers of men's magazines have identified Asia as the biggest market of the future, banking on the change in lifestyle and habits of local men.