Forging a Brilliant Brandname

• 作者: WANGFUHE GMofGrandHotelBeijing
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 北京大酒店 经营战略 品牌战略 服务质量 价格竞争
• 年，卷（期）: 2004,（10）
• 页码范围: 72
• 页数: 1页
• 分类号: F719

摘要

ULFILL your fantasy of living like an emperor and stay at the Grand Hotel Beijing, beside the red wall east of the Forbidden City, near Tian'anmen Square and Wanfujing Shopping Street. From the hotel top floor Palace View Bar is an unobstructed view of the Forbidden City, its gilded roof set off beautifully against a backdrop of bright sunshine, blue sky and fleecy white clouds.