Whiskey a Go Go——Whiskey sales are up in China, as distillers court a young market.

• 作者: MARKGODFREY
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 威士忌酒 市场销售 中国市场 市场价格 市场份额
• 年，卷（期）: 2004,（12）
• 页码范围: 20-21
• 页数: 2页
• 分类号: F724.782

摘要

THE packagers of good whisky take pride in its age. Any really good scotch will havebeen a ged for aminimum of ten years. China's growing prosperity has taught many locals to distinguish between a good and middling bottle of whiskey. French-based Pernod Ricard, the number one foreign wine and spirit producer in China, is counting onsales in urban China, where whiskey drinking is catching on fast, to boost company turnover.