FOREIGN OR DOMESTIC：Which Brand Is Best？

• 作者: LIWUZHOU TANZHEN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 服装工业 外国品牌 国内品牌 商标
• 年，卷（期）: 2004,（12）
• 页码范围: 22-25
• 页数: 4页
• 分类号: F426.86

摘要

In recent years it has become practice in the Chinese garment industry to register a trademark abroad at minimal cost, or purchase the usufruct of a provisional brand from a small European factory, and affixits name to goods otherwise produced in China. “We have nochoice,” says made-in-China brand Bellvilles' proprietor defiantly.” Unless our goods havea foreign trademark, large shopping centers refuse to rent uscounter space.”