This paper is concerned with time decay problem of Ladyzhenskaya model governed incompressible viscous fluid motion with the dissipative potential having p-growth (p ≥ 3) in R3. With the aid of the spectral decomposition of the Stokes operator and Lp - Lq estimates, it is rigorously proved that the Leray-Hopf type weak solutions decay in L2(R3) norm like t-n/2(1/r-1/2) under the initial data u0 ∈L2(R3)∩Lr(R3)for1≤r<2. Moreover, the explicit error estimates of the difference between Ladyzhenskaya model and Navier-Stokes flow are also investigated.