East or West？ The Consumer Knows Best

• 作者: Wu Yan
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 消费者 消费观 消费水平 外国品牌
• 年，卷（期）: 2006,（4）
• 页码范围: 26-28
• 页数: 3页
• 分类号: F126.1

摘要

<正>CHINA'S entry into the WTO, coupled with the country's status as the 'factory of the world,' has galvanized Chinese consumers' penchant for foreign brands. And as the country's consumers mature, they are becoming more rational in their choice of foreign brand goods. Gone are the days when the Chinese consumer would simply as-