Building a Global Brand in China International brands have for the most part enjoyed much success on the Chinese market. But what lessons can their local rivals take from this?

• 来源期刊: 中国外经贸（英文版）
• 年，卷（期）: 2006,（2）
• 页码范围: 19-21
• 页数: 3页
• 语种: 英文

摘要

Although China is better known as the world's manufacturing base,branding and innovation have started to appear more frequently in the ambitious blueprints of an increasing number of Chinese companies.