Corporate Social Responsibility - A Rite of Passage for Chinese Enterprises

• 作者: XIN XIN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 企业社会责任 慈善业 企业管理
• 年，卷（期）: 2006,（9）
• 页码范围: 10-13
• 页数: 4页
• 分类号: F279.23

摘要

<正>CHINESE people often derisively refer to the rapidly prepared offerings of McDonald's and KFC as 'junk food.' Yet it was these two fast food giants that made the common people of China aware of the corporate social responsibilities (CSR) undertaken by transnational companies. When McDonald's and KFC entered China in the 1990s, public toilets were scarce and the facilities in hotels and restaurants were not for public use. But McDonald's and KFC allowed anyone at all. whether or not they were customers, to use their washrooms. The McDonald's and KFC logos consequently have particular significance to members of the Chinese general public, whether or not they eat there. A similar public spiritedness is now being displayed by a number of Chinese enterprises that have begun to make their washroom facilities open to the public. On rainy days, signs can also be seen in certain stores assuring shoppers that they are: 'Welcome to take shelter from rain.' It would appear, therefore, that corporate social responsibility, a concept introduced by transnational companies, is being taken on by Chinese enterprises.