英特尔中国反击战

• 来源期刊: IT经理世界
• 学科: 经济
• 关键词: 双核 处理器 中国地区 服务器 中国市场 英特尔 高端市场
• 年，卷（期）: 2006,（24）
• 页码范围: 38-39,41,8
• 页数: 4页
• 分类号: F416.6
• 语种: 中文

摘要

Intel China released lately that it will make China an individual branch and have it directly report to global headquarters starting from January 2007, as the company is trying to fend off aggressive attacks from rival AMD. This move will make China Intel's fifth regional market. Having gone through a series of setbacks, Intel has finally realized the crucial role of China's market. Back to the end of 2005, AMD anticipated Intel by releasing dual-core processors and then kicked off a series of "bomb attacks". In May this year, Yang Xu was reappointed as the general manager of Intel China. His first move after return was to sustain the upstream market while looking for breakthroughs in the downstream. A key step was to strive for the domestic mainstream server contractors. On November 14th, Intel released in China the first quad-core processor in the same pace with the global market. Obviously, Intel was trying to reshape its role as the technological forerunner by this forestalled release. Currently, Intel has gradually seized its share in China's business computer market and built a closer relationship with major domestic server contractors. Intel's next move after grasping the upstream market is to launch heavy attacks on the consuming computer market, including the DIY computer business. It is revealed that Intel is going to build closer ties with Foxconn for the expansion in China's DIY computer business. It is no exaggeration to say that Intel is fighting for every inch of its land in China.