Sweet and Juicy

• 作者: LANCE MAUGHAN
• 来源期刊: 今日中国：英文版
• 学科: 经济
• 关键词: 中国 食品工业 保健产品 市场需求
• 年，卷（期）: 2007,（2）
• 页码范围: 34-35
• 页数: 2页
• 分类号: F426.82

摘要

<正>Yang Faxiu's kiwifruit are one of a kind. The Sichuan agri-businesswoman shows Chinese producers can use research and marketing savvy to get their food products onto European supermarket shelves. HER brochures are as green as her smile is broad. Buzzwords like 'health,' 'green color' and 'environmental profection' (sic) pepper her glossy brochures. Bespectacled and glamorous in a schoolmistress kind of way, Yang Faxiu says her kiwifruit are a whole new taste on the brown furry fruit with the green flesh eaten for their vitamin C. Haggling with Dutch retailers at a recent trade fair in Chengdu, the boss of Jinhe Agricultural Company is all confidence and little bluster. She's got the goods.