The result of a worldwide popularity poll was organized by the private,non-profit New Open World Corporation(NOWC). Its final list was announced on July 7, 2007 inLisbon, Portugal. NOWC relied on private donations, the sale of merchandise such as shirts andcups, and revenue from selling broadcasting rights.The Swiss-based NOWC claims more than 100 million votes were cast through the Internet orby telephone. Since nothing prevented fans, government or tourism agencies from casting multiple