Commercials as Content： Will Consumers Watch？

• 作者: Brian Morrissey
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 商业广告 电视节目 观众 播放模式 广告创意
• 年，卷（期）: 2008,（1）
• 页码范围: 70-71
• 页数: 2页
• 分类号: F713.8

摘要

<正>NEW YORK The fresh-faced young host cheer- fully introduces the next segment of video clips. But rather than the latest music video,she is teas- ing a different type of fare:the often-maligned 30- second spot.In this case,she's hyping spots from GoDaddy.com and Ted airlines as part of an am- bitious experiment by Firebrand to do for the com- mercial what MTV did for the music video more than 25 years ago:turn promotional material into content viewers actually seek out.