Optimizing Digital Touchpoints

• 作者: Brian Morrissey
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 数字接触点 优化 数字营销 网站 电子邮件 付费搜索 网络营销
• 年，卷（期）: 2008,（1）
• 页码范围: 74-75
• 页数: 2页
• 分类号: F274

摘要

<正>As online ad investment continues to grow along with the number of digital touchpoints,the interactive landscape is becoming increasingly complicated,with marketers left to wonder how to best allocate their digital budgets. According to a new consumer study from the Corporate Executive Board,a provider of best- practice research and analysis to member corporations,the best thing companies can do in