The New Brand Ambassadors

• 作者: Joan Voight
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 品牌推广 品牌形象大使 口碑营销 市场营销 公众营销
• 年，卷（期）: 2008,（2）
• 页码范围: 146-148
• 页数: 3页
• 分类号: F713.5

摘要

<正>SAN FRANCISCO Remember when citizen journalism was a novel idea? Now,average people armed with video cameras,laptops and mobile phones routinely cover everything from flood and fires to violence on the streets of Myanmar.Com- bine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy,and it makes sense that citi- zen marketing is the newest form of consumer activism-one looked at by marketers as a poten- tial holy grail.