Social Ad Lessons

• 作者: Brian Morrissey
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 广告业 发展战略 社会环境 经营策略
• 年，卷（期）: 2008,（7）
• 页码范围: 52-53
• 页数: 2页
• 分类号: F713.8

摘要

<正>NEW YORK Social wunderkinds like MySpace and Facebook face a dilemma: advertising in these environments is a decidedly hit-and-miss affair.For all their potential,they're tough for advertisers to figure out.