Dell＇s Hearing Test：Dell took its lumps online, But is learning to answer back and listen to its critics

• 作者: Brian Morrissey
• 来源期刊: 成功营销
• 学科: 经济
• 关键词: 营销策略 广告 企业管理 品牌
• 年，卷（期）: 2008,（8）
• 页码范围: 50-53
• 页数: 4页
• 分类号: F713

摘要

<正>NEW YORK If you want to know something that keeps Dell CMO Mark Jarvis up at night,type'Diet Coke'into Google. The problem is right there in front of you:'Don't Drink the Diet Coke'is the third result, directly in the middle of the screen,a blog