Today the multimedia content delivery chain faces many challenges. There are increasing terminal diversity, network heterogeneity and pressure to satisfy the user preferences. Therefore, the need of customized contents comes in light to provide users the best possible experience. In this paper, we address the problem of multimedia customization. For the customized content, we suggest the team spirit model (TSM) that uses the web edition content description, MPEG-4 standards and the MPEG-21 multimedia framework. It efficiently implements the video customization.