On the basis of questionnaire survey,by adopting Contingent Valuation Method,residents’ WTP for the protection of Yellow River Hoodoo National Geopark in Longwan Village,Jingtai County of Gansu Province was investigated.The result showed that tourism development had greatly influenced local society,economy and culture.Residents in this area had a strong awareness of all the factors above mentioned and showed a positive attitude.Local residents would definitely like to provide a certain degree of labor or money to promote the development of tourism,which was different from the residents’ attitude of developed countries.To some extent,it reflected the characteristics of tourism development in developing countries.However,the result of this paper that demographic among residents had little effect on WTP also differed from previous researches.The improvement of living standard and residents’ consciousness of environmental protection were the main reasons affecting residents’ WTP.Besides,the amount of payment was also in remarkable correlation with the improvement of living standard and the destruction degree of local ecological environment.