Based on the analysis of the methods,characteristics,and limitations of the existing social tagging system and leveraging the Social Network Analysis(SNA) approach,four SNA-based social tag network analysis methods are proposed:point-line-density analysis,centrality analysis,cohesive subgroup analysis,and structural equivalence analysis.The application of the personalized information service model based on social tag network has been realized using SNA software.The application of this model provides a new way of reasoning for further promoting the practices of personalized information services.In the future,empirical investigation should be conducted to examine and ameliorate the theoretical research and the application of the social tag network.