SWOT Analysis of Industrial Development of Double-low Rapeseed in Hubei Province

• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: HUBEI PROVINCE DOUBLE-LOW RAPE INDUSTRY SWOT analy
• 年，卷（期）: 2011,（5）
• 页码范围: 15-18
• 页数: 4页
• 分类号: F326.12

摘要

Based on SWOT analysis method,this paper conducts analysis on the industrial development environment of double-low rapeseed in Hubei Province from the following four aspects,in order to crystallize its resources advantage and disadvantage and make it know the opportunities and challenges that it is faced by.First,advantage analysis:excellent geographic conditions,vigorous government support,powerful scientific research force,sound industrial system support;second,disadvantage analysis:poor quality,low-level fine and deep processing,scant publicity and promotion,lagged infrastructure conditions,shortage of effective market access mechanism and sound industry regulation,no brand effect;opportunity analysis:the opportunities brought by low-carbon economy,the opportunities brought by consumers’ preference,the opportunities brought by policy environment,the opportunities brought by establishment of strategic union;threat analysis:fierce external competition,continuous decline of comparative benefit.The results of research show that in order to promote industrial development of double-low rapeseed in Hubei Province,we should implement brand effect strategy,quality management strategy and strategy of deepening industrial system,give full play to existing geographic advantage and other advantages,grasp scarce opportunities and actively confront challenges.