Analysis of Muji's Business Strategy

• 作者: 范晶
• 来源期刊: 海外英语(中旬刊)
• 学科: 经济
• 关键词: words: Muji business strategy competitive advantage SWOT
• 年，卷（期）: 2011,（11）
• 所属期刊栏目: 学术思潮
• 页码范围: 752-756,760
• 分类号: F06
• 语种: 中文

摘要

This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success factors,value chain analysis,competitive advantage,competitive power of the competitive advantage were analyzed.At last,on the basis of the former analysis the SWOT analysis was worked out.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	范晶		2	1	1.0	1.0