Study on Electronic Commerce Maturity of Small and Medium-sized Agricultural Enterprises

• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: ELECTRONIC COMMERCE MATURITY Small and medium-size
• 年，卷（期）: 2012,（2）
• 页码范围: 1-4
• 页数: 4页
• 分类号: F724.6

摘要

This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises,and establishes the indicator system of electronic commerce maturity of small and medium-sized agricultural enterprises.This indicator system includes 4 first-level indicators(infrastructure,transaction process,operation management,and transaction safety),which are divided into 11 second-level indicators(hardware equipment,computer network,e-procurement,logistics distribution,supply chain management,customer relationship management,and payment security).We use analytic hierarchy process(AHP) to determine the weight of indicator at all levels,and establish fuzzy comprehensive evaluation mathematical model of electronic commerce maturity of small and medium-sized agricultural enterprises.Finally,through examples,we verify the rationality and reliability of evaluation method of electronic commerce maturity of small and medium-sized agricultural enterprises combining analytic hierarchy process(AHP) and fuzzy comprehensive evaluation.