Mechanism Research of Regional Brand Enhancement Based on Agricultural Industry Clusters

• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: AGRICULTURAL INDUSTRY CLUSTERS REGIONAL BRAND Enha
• 年，卷（期）: yznyyjywb_2012,（7）
• 页码范围: 13-17
• 页数: 5页
• 分类号: F323.5

摘要

This article makes an integral and comprehensive study on the process of regional brand enhancement based on agricultural industry clusters using the theories of industrial clusters and regional brands.By analyzing the key determinants in the process of regional brand enhancement based on agricultural industry clusters,we establish a systemic theory system.The results show that as an important mediator in the process of regional brand enhancement based on agricultural industry clusters,the construction of value chain system is of vital importance.Other factors, such as the government guidance and service,the promotion of industry associations and professional cooperatives,play a key regulating role in this process.