Hard Bases of China＇s Soft Power

• 作者: JOHN ROSS
• 来源期刊: 今日中国：英文版
• 学科: 工学
• 关键词: 中国 基础 市场营销
• 年，卷（期）: 2012,（6）
• 页码范围: 47-48
• 页数: 2页
• 分类号: TU753

摘要

<正>THERE is currently much discussion in China about "soft power," and I follow this discussion with great interest as a marketing professional and a lay observer. Here I would like to express my opinion in a professional sense. I was in charge of marketing and branding London for eight years, from 2000 to 2008. During that period the success of our work was recognized by international surveys that fre- quently ranked London as the world’s number one city.