The Cultural Factors in Chinese Trademark Translation

• 作者: 司景方
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: LANGUAGE CULTURE TRADEMARK TRANSLATION CULTURAL FACTORS
• 年，卷（期）: 2012,（24）
• 页码范围: 165-166
• 页数: 2页
• 分类号: H315.9

摘要

To some extent, trademarks reflect products’practical value and excellent quality, then, a good product should have a good trademark; now, more and more products are being sold abroad. Thus, a good translated name is very important. However,whether they will gain better benefits from the different countries depends not only on their, but also they should have remarkable names that are the trademarks of the products. However, trademark translation is not only a simple process of language transformation, but it is also a kind of intercultural communicative activities. It is affected by many aspects, such as language, culture,religion consuetudinary, psychological factors, aesthetic characteristics, etc. From the perspective of language and culture, it makes thorough analysis to the English translation of Chinese trademarks; so that it makes the readers peculiarly the person who is interested in translating trademarks have a whole understanding for achieving preferable market effect.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	司景方		24	24	3.0	4.0