Communication and Innovation in Visual Communication Design

• 作者: WANG Xiaofei
• 来源期刊: 景观研究：英文版
• 学科: 文学
• 关键词: COMMUNICATION INNOVATION TRADITION AESTHETIC CONCEPT FORM
• 年，卷（期）: 2013,（9）
• 页码范围: 40-42
• 页数: 3页
• 分类号: J524

摘要

Communication and innovation are two basic requirements of excellent visual communication designs.Foundations for the existence of both are contradictory,but also inseparable.The author proposes that innovation is to break traditions but not pursue total novelty,and design targets not only at communicating.On this basis,3 cases are used to expound that design is to explore the balance between communication and innovation.