Research on Brand Construction of Cultural Tourism in Hebei Province

• 作者: WANG Chen WANG Lei
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: CULTURAL TOURISM TOURISM BRAND Hebei TOURISM
• 年，卷（期）: 2013,（10）
• 页码范围: 21-22
• 页数: 2页
• 分类号: F592.7

摘要

Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been established yet because of poor industrial chain of its cultural tourism,multiple management,and poor cultural tourism atmosphere. Current construction of cultural tourism brands in China focuses on development of multiple products,stereo marketing and propagation,expansion of tourism industry chain,and academic researches. On this basis,considering cultural characteristics and tourist needs in Beijing,Tianjin and Hebei,cultural tourism brand of Hebei was defi ned as "Cultural Recreation and Enjoy Touring in Hebei",and concrete measures were given for establishing the brand building model.