Strengthening Brand Construction and Improving the Competitiveness of Tropical Distinctive Agricultural Products in Hainan

• 作者: Hongyi ZHANG Meihuan QIU Minxia LIN Xiaodong ZHANG Zhunian WANG
• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: HAINAN TROPICAL distinctive AGRICULTURAL product B
• 年，卷（期）: yznyyjywb_2014,（11）
• 页码范围: 27-29
• 页数: 3页
• 分类号: F323.5

摘要

Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan,including less famous brand products,weak core competence,strengthening declaration and ignoring management as well as imperfect marketing system,therefore resource integration should be stressed to develop famous brand products and technological innovation should be strengthened to promote core competence of enterprise.