The Construction of Pop Culture in Advertising Discourse: Taking Coca-Cola Advertising as an Example

• 作者: 官慧东
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: ADVERTISING DISCOURSE CRITICAL DISCOURSE analysis
• 年，卷（期）: 2014,（22）
• 页码范围: 234-236
• 页数: 3页
• 分类号: H05

摘要

This paper analyzes Coca-Cola advertising under Fairclough’s three-dimensional framework in the hope that consumers can better understand ideology behind advertising discourse.It reveals that Coca-Cola Company tries to construct pop cultures in its advertising discourse,in order to get recognition from its consumers.In turn,it contributes to the construction of the pop culture among the younger generation.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	官慧东	浙江师范大学外国语学院	2	0	0.0	0.0