Given an infinite group G, we consider the finitely additive invariant measure defined on finite unions of cosets of finite index subgroups. We show that this shares many properties with the size of subsets of a finite group, for instance we can obtain equivalent results on the Ruzsa distance and product free sets. In particular, if G has infinitely many finite index subgroups, then it has subsets S of measure arbitrarily close to 1/2 with square S2 having measure less than 1. We also examine properties of the Ruzsa distance on the set of finite index subgroups of an infinite group, whereupon it becomes a genuine metric.