Socioeconomic factors and farmer’s perception of soil erosion and conservation were examined with special reference to Wadi Kufranja catchment, northern Jordan. Field data were collected through a household field survey, and soil erosion loss was calculated and mapped using the Revised Universal Soil Loss Equation (RUSLE), within a GIS/RS environment. In-situ field measurements of soil erosion were also conducted to assess splash, sheet and runoff soil erosion. The estimated potential average annual soil loss is 10 ton·ha-1 year for the watershed. 42.1% (5317. 23 ha) of the watershed area was estimated to have moderate soil loss (5 - 25 ton·ha-1·years -1). Soil erosion risk is severe to extreme over 31.2% (3940.56 ha) of the catchment, whereas the calculated soil loss is 25 - 50 and >50 ton·ha-1·year-1. The measured sheet and splash soil erosion in W. Kufranja was 10 ton·ha-1·year-1 from tillage land, and 3 ton·ha-1·year-1 from the fallow land, with an average ranges from 8 to 10 ton·ha-1·year-1. Similarly, the maximum measured soil erosion on the eastern margin of W. Kufranja was 12.7 ton·ha-1·year-1, while the minimum soil erosion was 2.9 ton·ha-1·year-1. The collected household socioeconomic/conservation data have been subjected to multivariate statistical analysis. Through factor analysis, the twenty one variables were reduced into four significant factors which account for 69.7% of the variation in the original variable. Stepwise multiple regression analysis revealed that the total variance explained by three independent variables was 0.585 (R = 0.765, R2 = 0.585). Out of the total variance, forest clearance explained 34.7%, fallow land 7.7%, and land use/land cover 16.1% respectively. The F-value for forest clearance, fallow land, and land use/land cover are significant at 0.1% level. Most of the farmers aware that poor land management, deforestation, overgrazing, traditional cultivation (cultivation up-and-down the slope, and mono-cropping), and population pressure, are the major direct an