Identification and Analysis of Symbolic Elements in the Mountain Tourism

• 作者: Yingchun HU
• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: MOUNTAIN TOURISM Zaltman METAPHOR ELICITATION TECH
• 年，卷（期）: 2015,（9）
• 页码范围: 78-80
• 页数: 3页
• 分类号: F592.7

摘要

As a traditional tourist type,mountain tourism now is highly focused on and it has already accumulated a great many academic papers in different types of researches. However,there still exists improvement in positive and qualitative study. This paper uses Zaltman Metaphor Elicitation Technique( ZMET) as the study method to identify,sort and present all the typical elements in the mountain tourism context,aiming to find out the potential expectations and needs hiding in the subconscious of the mountain tourist.