Rural E-commerce and New Model of Rural Development in China:A Comparative Study of "Taobao Village" in Jiangsu Province

• 作者: Changyu LIU Jiale LI Jing LIU
• 来源期刊: 亚洲农业研究：英文版
• 学科: 经济
• 关键词: FARMERS E-COMMERCE TAOBAO VILLAGE RURAL development
• 年，卷（期）: 2015,（11）
• 页码范围: 35-37
• 页数: 3页
• 分类号: F323

摘要

With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.