The Interactive Development of China's Retail Industry "Going global" Strategy in the Context of the Belt & Road Initiative

• 作者: Zhu Ruiting
• 来源期刊: 当代社会科学(英文)
• 学科: 社会科学
• 关键词: the BELT & ROAD INITIATIVE China's RETAIL industry "Going-global" Strategy INTERACTIVE development
• 年，卷（期）: ddshkxyw,（2）
• 页码范围: 64-73
• 页数: 10页
• 分类号: C

摘要

Helping China’s retail industry to "go global" and get actively involved in global value chain competition is an effective way to improve the international competitiveness of China’s retail industry and an important measure to enhance the Chinese manufacturing industry’s position in international markets. The Belt and Road Initiative is China’s national strategy providing guidance for strategic decision-making for China’s retail industry in terms of overseas target market selection, market access selection and overseas investment risk management. As such, efforts should be made to maximize the interactive development of China’s retail industry through the strategies outlined in the Belt and Road Initiative.