Innovation Strategy Research of Yunnan Image in Modern Entertainment Channels based on Regression and Inheritance of Culture

• 作者: Yang Shao
• 来源期刊: 国际技术管理
• 学科: 社会科学
• 关键词: YUNNAN Image CULTURE INNOVATION Strategy ENTERTAINMENT CHANNELS Regression and INHERITANCE
• 年，卷（期）: gjjsgl_2016,（5）
• 页码范围: 28-30
• 页数: 3页
• 分类号: G3

摘要

In this paper, we conduct innovation strategy research of the Yunnan image in the modern entertainment channels based on regression and inheritance of culture. The concept of culture and complicated contents as simply includes material culture and spiritual culture. Cultural inheritance is the process of acculturation a nation it not only is the transmission of national culture, the inheritance and development that also can be refl ected by many indexes. Multicultural education theory formed in the American civil rights movement in the 1960s. Multicultural education theory is that, when the mainstream national culture and the minority subculture in contact, every culture shall be entitled to retain their own cultural traits. Our research integrate the regression and inheritance of culture to then propose the innovation strategy research of the Yunnan image that will promote further development of the corresponding and related industry.