Research on the Modern Precision E-commerce Marketing Model under the Big Data and Pattern Recognition Background

• 作者: Junhua Wang
• 来源期刊: 国际技术管理
• 学科: 社会科学
• 关键词: E-COMMERCE MARKETING BIG Data Pattern Recognition PRECISION BACKGROUND
• 年，卷（期）: 2016,（6）
• 页码范围: 51-53
• 页数: 3页
• 分类号: G3

摘要

In this paper, we conduct research on the modern precision e-commerce marketing model under the big data and pattern recognition background. Large amount of consumption data provides the electricity enterprises grasp the user consumption pattern and the basis of the electric business enterprise through the use of big data can be personalized, accurate and intelligent advertising push service, service mode for the creation of more interesting and effective. Under this basis, electricity companies can also pass the assurance of pair of big data, looking for better increase user stickiness, development of new products and services, the ways and methods to reduce operational costs and accordingly, we propose the novel perspectives on the corresponding issues for the systematic level enhancement that provides the novel methodology of precision e-commerce marketing.