The drive towards Logistics 4.0 as an element of Industry 4.0 gives possibilities for new business models.Instant information exchange,automated solutions and real-time big data analysis are among the features of Logistics 4.0 paving the way for new business models.The role and importance of information are changing as we can see today.The demand for sustainability of business creates on the other hand new requirements to the operations of manufacturing and logistics.This paper addresses these challenges,illustrates current trends,and offers a model to understand and relate the different elements of business operations.