Analysis of Influencing Factors Tourists1 Purchase Decision-making Behavior in Kunming

• 作者: Bin Feng Hua Chen Qinglei Li Wei Li
• 来源期刊: 财经研究杂志(英文)
• 学科: 经济
• 关键词: TOURISTS to Kunming TOURISM SHOPPING DECISION-MAKING BEHAVIOR Influencing factors
• 年，卷（期）: 2018,（3）
• 页码范围: 87-99
• 页数: 13页
• 分类号: F

摘要

Based on the theory of consumer behavior,this paper analyzes the current situation of tourism shopping market in Kunming,and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey,and clarifies the influencing factors of the decision-making behavior of visitors to Kunming.In the future,the influencing factors of Kunming tourists'shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market.The problems of cheating-induced shopping,the high price of shopping products,the low level of tourism shopping experience and the imperfect after-sales service are analyzed.Finally,the corresponding countermeasures and suggestions are proposed from four aspects:rectifying the tourism shopping market,establishing a sound price supervision mechanism,strengthening the tourism shopping experience,and improving after-sales service.