Strategic Analysis to Develop an Internationalization Plan for a Small Construction Company in Guanajuato,Mexico

• 作者: Diana Del Consuelo Caldera-González Gerardo Alvarez-Valadez María Guadalupe Arredondo-Hidalgo
• 来源期刊: 中国经济评论：英文版
• 学科: 经济
• 关键词: SMALL ENTERPRISE STRATEGIES INTERNATIONALIZATION
• 年，卷（期）: 2018,（5）
• 页码范围: 209-222
• 页数: 14页
• 分类号: F0

摘要

Nowadays internationalization is no longer a luxury for companies and becomes a necessity in order to survive in the market and ensure its durability over time.This justifies the structure of a internationalization plan(IP)for a small company(SEC),in order to modify its value curve against the competition and guarantee a sustained growth development in new markets.This paper presents a strategic analysis of a small construction company dedicated to the elaboration of finishes for walls,floors,and concrete architecture.A situational analysis was carried out to see what would be the most appropriate international strategy for the company.Tools,such as:(a)SWOT(strengths,weaknesses,opportunities,threats)Analysis,(b)PEST(political,economic,social,and technological)Analysis,(c)Internal Factors Evaluation Matrix(IFE),and(d)External Factors Evaluation Matrix(EFE Assessment Matrix),were used to identify the current standing of the SEC.The canvas model and the competitive profile matrix were used to make the connection with the strategic position of the SEC against the desire of internationalization.Likewise,an analysis of the external factors was carried out showing a significant growth of 4.6%in the specialized sub-sector,as well as a tense business landscape driven by the political situation between Mexico and the United States.