Analysis of Consumer Appraisal of China’s Rural Specialty E-Commerce under Data Mining Method

• 作者: Xiaoyu Liu Youdong Wen
• 来源期刊: 统计学期刊(英文)
• 学科: 医学
• 关键词: “Double-Invasion” Policy Upsell RURAL SPECIALTY Data Mining EMOTIONAL SCORE
• 年，卷（期）: 2018,（3）
• 页码范围: 401-415
• 页数: 15页
• 分类号: R73

摘要

In the research, the crawler technology was used to evaluate the Taobao silkie, and product evaluation data is the case object. After word segmentation, naive Bayesian, K-means, and TF-IDF related algorithms were used to complete word frequency statistics, sentiment analysis, and cluster analysis. It was found that the quality of rural specialty products was more recognized by e-commerce customers, but its overall emotional score was slightly lower than that of non-origin products. After summing up the drawbacks of the former, targeted countermeasures and suggestions were proposed.