Chinese to English Translation of Foreign Publicity Materials——From the Perspective of Functionalist Translation Theory

• 作者: CHEN Lijuan
• 来源期刊: 美中外语:英文版
• 学科: 文学
• 关键词: FUNCTIONALIST TRANSLATION theory foreign PUBLICITY MATERIALS skopos TEXT TYPOLOGY strategies and techniques
• 年，卷（期）: mzwyywb_2018,（10）
• 页码范围: 526-537
• 页数: 12页
• 分类号: H313

摘要

Being a bridge between China and the outside world,the translation of publicity materials,deserves much more attention.However,the current situation and study of C-E translation(Chinese to English)of publicity materials are far from satisfactory for negligence of the differences between domestic and foreign publicity,of the differences between the rhetorical devices,and of the unawareness of cultural gaps.According to Skopostheorie,the core of the functional translation theories,translation is not merely a linguistic process,but a purposeful action.To achieve the communicative purpose of foreign publicity,it is a must for us to start from text typology and text functions and produce the translation version which agrees with targeted audiences’cultural characteristics.After analyzing the existing problems and the text typology of foreign publicity materials,this paper summarizes some valid translation strategies and techniques which are applied to the translation of foreign publicity materials from the perspective of Functionalist Translation Theory.