Research on Communication Mechanism and Effect of Social E-Commerce in China

• 作者: Mao Li
• 来源期刊: 电子商务学刊:中英文版
• 学科: 工学
• 关键词: SOCIALIZATION E-COMMERCE DEVELOPMENT TREND
• 年，卷（期）: 2019,（1）
• 页码范围: 5-8
• 页数: 4页
• 分类号: TN

摘要

With the popularization of the Internet and the change of residents' consumption concept, e-commerce brings convenience to people's life and work, and network consumption has become a mainstream consumption mode. With the continuous expansion of e-commerce business, social network has become the main mode of Internet economic development with a rapid trend. Social network has abundant customer resources, which continuously influences people's life and work style. The advent of network economy era has an important impact on the development of global e-commerce industry. As a product of the development of the network economy era, electronic commerce, with its unique advantages, has played a decisive role in the form of global economic growth and commodity trading mode. In this paper, through the perspective of social network, the domestic e-commerce industry was actively explored, hoping to provide a theoretical reference for the rapid development of related industries in China.