Marketing Strategy Analysis of the Palace Museum

• 作者: Huan Liu Kaiyi Liu Qi Wang
• 来源期刊: 财经研究杂志(英文)
• 学科: 社会科学
• 关键词: The PALACE MUSEUM CULTURAL and CREATIVE industries SWOT analysis NON-PROFIT organizations
• 年，卷（期）: 2019,（2）
• 页码范围: 16-24
• 页数: 9页
• 分类号: G26

摘要

The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.